A personalized Coca-Cola bottle

At CeBIT, Coca-Cola and T-Systems were letting visitors beautify a Coca-Cola bottle with an image of their face – including a live look into the printing process.

Interactive product design at CeBIT 2010: At the T-Systems booth, trade fair visitors could have a photo taken of themselves and wrote a brief greeting to go with the picture. Soon thereafter, both photo and greeting could be found on a label placed on a personalized Coca-Cola bottle.

From the trade fair to the bottle

The printing company responsible for the bottle labels received the photo and text via email and inserted it into the layout. Trade fair visitors could thus take a real-time peak into the printing process via live transmission over the Internet. Every step in the process could be viewed, right up until the end, when a Coca-Cola bottle featuring an exclusive design not available anywhere else in the world leaved the production line. DHL Paket, the logistics subsidiary of Deutsche Post DHL, then delivered the finished bottle with the person’s likeness on the label to an address that is specified in advance.