New tips for vacations – daily

There’s something to see in the display windows of TUI travel agencies: monitors take spectators to dream destinations around the world or give information about current travel offers.

Working as a general contractor, T-Systems equipped about 200 TUI travel agencies in Germany with digital advertising systems for a direct and flexible customer sales approach. What is special about this set-up is that the travel company controls all the monitors in its various branches through a central content management system from its headquarters in Hanover. TUI employees select the editorial contents and decide which information the monitors will display in the individual travel agencies – all with the press of a button. This allows nationwide offers to be combined with regional ones and target-group-specific or season-specific information to be played at specified times. For example, if a Broadway musical is playing at the community theater, the local TUI travel agency might offer a short trip for two people to New York. T-Systems oversees the technology and software from headquarters in Hanover to the monitors in the travel agencies.

Putting up posters is a thing of the past

In contrast to classical advertising media, digital contents can be structured more flexibly and process costs can be optimized. Long distribution times and printing costs for things such as posters no longer apply. Instead, software by multimedia agency Cittadino pipes in the contents electronically. T-Systems markets the complete solution for digital advertising, communication and information under the name “In-Store Communications.”